10 Unexpected Benefits of Events – Get hosting!
Once you have figured out your main reason or goal when planning an event it is easy to get caught up in it. However there are so many extra benefits of events that you should definitely host some.
And this applies no matter your industry and company size. Here are 10 of the unexpected benefits of events.
Staff Happiness
One of the benefits of hosting an internal event is the boost of moral that it can give to your employees. An event done right can fuel staff happiness for months to come and give them something to look forward to in the months ahead.
Taking care of your staff is really an important part of any company and hosting regular events is one way to do that. It doesn’t even need to be a party, people like a bit of entertainment, even if that is a day of conferences or workshops.
Mental Wellbeing
Getting people together is one of the benefits of events. When people meet and connect something magical happens, you create an atmosphere of excitement. Connecting with others is arguably what life is about, or at least part of it. Everyone benefits from others and we are not meant to be alone.
So whether you’re hosting an internal meeting or a large exhibition, enjoy the fact that you are connecting people. Which in turn generates mental wellbeing.
For some, your event might be the highlight of their year. So make it great.
Tax reasons
Now this is obviously dependant on the country you are in but often hosting an event for various reason is a great reason to knock some money off of your tax bill. Plus you can often do this for a good cause at the same time, like raising money for a charity. Things like charity fundraising dinners or training days can often get grants or tax back.
Brand awareness
Hosting an event can put you on the map. If you host a huge stationary conference and you’re a stationary supplier, well that’s great to get your brand out to all those in your industry.
You can also create events for members of the public that are unrelated to your industry but are a great way to market your brand. Think about RedBull for example and all of sports events that they organise.
This can be done at different scales as well. If you are a local company why not just host a big neighbourhood barbecue to meet locals and show your brand.
Can be a camouflaged sales opportunity
If you invite an audience to a large sales pitch, chances are you won’t get many attendees… Now if you invite them to a large conference about something of interest to them, providing them with value, then they are more likely to be receptive to your event. You can use this to sell your products or services.
Market Authority
If you host one of the biggest events in a certain industry, then you actually position yourself as a leader in that field.
For example if you host a large fintech conference and you’re a fintech company you build your brand & market authority in that sector.
Connect
One of the best benefits of events is the opportunity to connect. If this is an internal event then you can connect with your staff and if this is a business event you get to connect with customers or potential leads.
This is why networking has such an important place in events, an aspect often missed in virtual events.
Marketing Opportunity
If you plan an event then it is very likely your marketing team will be involved as it presents so many opportunities. It is a good occasion to get the brand out there and also why not test new ideas and concepts.
As I said, an event is a great chance to position your company in any sector. Even more if you run a successful marketing campaign at the event.
Create a Buzz
Hosting an event if done well gives you the chance to create a buzz about your event and company. Things can really take off if your event goes viral. You could sell out on tickets and maybe even need to extend the event.
At the very least having people talk about your event is already a great benefit.
Have Fun
A last benefit of events is the entertainment and fun it creates. Well at least once you’re over the stress of planning one.
Remember to enjoy yourself, you’ve worked hard on planning the event so you deserve to enjoy it as well. Remember to get others to help you plan so that you don’t have to do it all.
Benefits of events : Conclusion
There are so many benefits of events that you don’t necessarily think of when you plan one, they are really a great way to do many things and propel your company in many areas.
Now planning an event can be a bit complicated and that is why we’ve created this blog as well as our learning platform.
Definitely check these out!
